Keyword Suggestion Tool

Keyword Suggestion Tool

Why use CloudToolz’s Free Keyword Suggestion Tool for keyword research?

 

Help Boost Your SEO Ranking

Keyword research is one of the first and most important steps in any search marketing campaign.

To help drive search engine traffic to your website, whether through organic search or paid search advertisements, you need to find the right keywords, plus a process to grow your keyword lists over time. That’s where our free Keyword Suggestion tool becomes useful.

CloudToolz’s Free Keyword Suggestion Tool gives you a list of relevant keyword results.

Our Keyword Suggestion Tool is designed to help you find relevant keywords for your content, whether it's for SEO (Search Engine Optimization), content marketing, or advertising campaigns.

 

What Is a Keyword?

 

Let’s lay down the foundation by explaining what a keyword actually is.

A keyword is a word or phrase that users enter into a search engine to find relevant information online. Keywords are important because search engines use them to understand the content of a websites pages and determine how relevant they are to particular search queries.

Optimizing your content for relevant keywords is a fundamental aspect of SEO, as it helps improve a website’s visibility in SERPs.

 

Factors That Can Influence Keyword Search Volume

 

There are several factors that can influence keyword search volume, impacting how often a specific term is searched for on search engines. We list a few key factors below:

Seasonality: Most keywords experience some fluctuation in search volume depending on the time of year. For example, terms related to holidays, events, or seasonal activities may see increased searches during specific times.

Trends and News: Current events, trends, or news stories can significantly impact keyword search volume. Topics that are currently popular or trending are likely to have higher search volumes compared to evergreen topics.

Geographic Location: Search volume can vary based on the geographic location of the searcher. Certain keywords may be more popular in specific regions or countries due to cultural differences, language variations, or local interests.

Industry or Niche: Different industries or niches may have varying levels of search volume for specific keywords. Keywords related to popular or mainstream topics are likely to have higher search volumes compared to niche or specialized topics.

Search Engine Algorithms: Changes to search engine algorithms can influence keyword search volume by affecting how content is ranked and displayed in search results. Updates to algorithms may lead to fluctuations in search volume for certain keywords.

Advertising and Promotion: Keywords that are heavily promoted through advertising campaigns or marketing efforts may experience higher search volumes as a result of increased visibility and awareness.

Searcher Intent: The intent behind a search query can impact keyword search volume. Keywords with commercial intent, such as those related to product purchases or services, may have higher search volumes compared to informational or navigational queries.

Keyword Variations and Long-Tail Keywords: Search volume may be distributed among different variations or long-tail variations of a keyword, rather than concentrated on a single term. Long-tail keywords, which are more specific and targeted, may have lower search volumes individually but can collectively contribute to significant traffic.

Competitive Landscape: The level of competition for a keyword can influence its search volume. Highly competitive keywords may have higher search volumes due to increased demand and visibility, whereas less competitive keywords may have lower search volumes.

 

Best Practices for Using Keyword Suggestion Tools

Keyword Diversity
Don't rely on just one term. To help reach a broader audience, combine short-tail and long-tail keywords.

Regular Updates
Over time keyword trends tend to shift. Maintain an up-to-date keyword list to remain relevant in your niche.

Competitive Analysis
Check on your rivals and the terms they are using. This will help you identify any weaknesses.

User Intent
Have a think about the user intent behind keywords. Users may be searching for items, information, or services. Adjust your content as necessary.

Content Quality
While keywords play a very important part, content reigns above all. Therefor make sure that your content offers readers something useful, interesting and instructive. Also try and do things no one else has done before.

 

Utilizing Short-Tail Keywords

Utilizing short-tail keywords effectively is a cornerstone strategy, particularly for boosting search engine visibility and driving more traffic to your websites. Short-tail keywords are normally one to two words long, are broad and most of the time highly competitive, but they can also be extremely rewarding in terms of attracting a high volume of search traffic. Here’s how to effectively incorporate short-tail keywords into your own digital marketing strategy:

Keyword Research

  • Volume and Competition: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to identify short-tail keywords that are relevant to your business or content. Look for keywords with high search volumes but be aware of their high competition.
  • Relevance: Choose keywords that are closely aligned with the core offerings of your business or the primary themes of your content. This ensures that the traffic you attract is more likely to be interested in what you offer.

SEO Optimization

  • On-Page SEO: Incorporate short-tail keywords into crucial on-page elements like titles, meta descriptions, headers, and throughout the webpage’s content. This not only helps in ranking but also makes your page relevant when those keywords are queried.
  • URLs and Alt Text: Include short-tail keywords in the URLs and alt text for images to further optimize your site for search engines.

Content Strategy

  • Broad Topics: Since short-tail keywords are broad, they work well for creating cornerstone content that can be detailed and comprehensive. This type of content serves as a foundational piece that addresses a wide topic thoroughly.
  • Blog Posts and Articles: Regularly create high-quality, informative content that revolves around or relates to your chosen short-tail keywords. This will help you rank better and attract more visitors.

Performance Monitoring

  • Analytics: Use Google Analytics or other analytics tools to monitor how well your short-tail keywords are performing in terms of driving traffic and conversions. Look at metrics like page views, bounce rate, and conversion rate.
  • Adjustments: Be prepared to make adjustments based on performance data. This might include refining the keywords used, tweaking content, or altering PPC strategies.

Integration with Long-Tail Keywords

  • Balance: While short-tail keywords attract more traffic, they are often less targeted and more competitive. Balance them with long-tail keywords, which are more specific and less competitive, to capture a broader spectrum of search intent.

User Intent

  • Understanding Intent: Try to understand the intent behind the searches of your chosen keywords. This helps in creating content that not only ranks well but also satisfies the needs of the searcher, potentially improving engagement and conversion.

By effectively utilizing short-tail keywords, you can significantly increase your site's visibility and attract more general traffic. However, due to their broad nature and high competition, they should be part of a larger, comprehensive SEO and content marketing strategy that also includes long-tail keywords and other SEO practices.

 

Utilizing Long-Tail Keywords

 

Utilizing long-tail keywords in your marketing or SEO strategy can be highly beneficial, especially for attracting specific audiences and improving search engine visibility. Here are some key points and strategies for effectively using long-tail keywords:

Understanding Long-Tail Keywords

Long-tail keywords are more specific and usually longer than more common keywords. They are often less competitive but can attract more qualified traffic. For example, instead of targeting "running shoes," a long-tail keyword would be "women's trail running shoes for overpronators."

Benefits of Long-Tail Keywords

Higher Conversion Rates: Users searching with long-tail keywords are often further along in the buying process and more likely to convert.

Less Competition: These keywords have lower search volumes, making it easier to rank for them compared to more generic keywords.

Improved Targeting: Long-tail keywords allow you to target specific demographics or interests, leading to more personalized marketing efforts.

How to Find Long-Tail Keywords

Use Keyword Research Tools: Tools like Google Keyword Planner, SEMrush, Ahrefs, or Moz can help identify long-tail keywords related to your main topics.

Analyze Search Queries: Check your website’s analytics to see what specific queries bring visitors to your site.

Explore Forums and Social Media: Look for common questions and phrases used by your target audience in niche forums and on social media.

Strategies for Utilizing Long-Tail Keywords

Content Creation: Create blog posts, videos, and other content specifically designed to answer questions or solve problems related to the long-tail keywords.

Optimize Product Pages: For ecommerce, include long-tail keywords in product descriptions, meta descriptions, and titles to improve visibility.

FAQ Pages: Use these keywords in FAQ pages to directly address common queries.

Localized SEO: For local businesses, combine long-tail keywords with local terms to capture nearby customers.

Challenges and Considerations

  • Search Volume: The lower search volume of long-tail keywords means you might need to target many such keywords to achieve significant traffic.
  • Content Quality: Ensure that the content you create for long-tail keywords is of high quality and genuinely useful to your audience to build trust and authority.

 

What Are Keyword Suggestion Tools?

For SEO, keyword suggestion tools are a priceless tool. They are tools created to help assist you in finding pertinent keywords for your content. 

 

Cookie
We care about your data and would love to use cookies to improve your experience.